Preferred Owners Program



As your local Victoria FIAT dealership, we would like to earn your loyalty and trust. Everything we do is centered on creating, maintaining and improving our relationships with our clients.

Purchasing a new FIAT vehicle from FIAT of Victoria will grant you access to our Preferred Owners Benefits. These benefits are in effect for your entire ownership period provided you adhere to the manufacturer's maintenance schedule through our service department exclusively.


As a FIAT of Victoria Preferred Owner, we are delighted to offer you the following:

  • We proudly employ the best trained, equipped and supported FIAT team on Vancouver Island. All technical and non-technical staff take part in factory training programs and courses guaranteeing expertise and experience.
  • We offer all of our active Preferred Owners a complimentary car wash every second Saturday of the month.
  • Preferred Owners will also receive priority status when booking one of our service loaner vehicles during service visits. Service loaner vehicles are complimentary throughout the term of the factory warranty. After the warranty has expired, Preferred Owners will receive a 25% discount to be used towards the rental of a loaner. (Regular $39.95 per day)
  • Preferred Owners' vehicles of which have been maintained as per manufacturers maintenance schedule, have been kept in good condition and do not have damage declarations above $2,000 (total) will receive at time of trade in a $750 loyalty credit.
  • Exclusive invitations to private events such new model launches, our customer appreciation driving programs, private sales, Italian parties and much more. No matter what the character of the event, Preferred Owners will be the first to be invited.


Join our family of Preferred Owners today with a new FIAT vehicle!