Your FIAT Team


Click on one of the people below to find out more information.

  • Barry Sadler
    Sales Manager
    250.590.8128


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  • Marc Berthiaume
    Sales Manager

    I was born and raised in Ottawa, Ontario and have spent the last 51 years "surviving" the long winters. Finally, I said enough! Tina and I are adapting very easily to the climate here and cannot believe how magnificent a city Victoria is. I have been in the automotive industry for over 20 years and am looking forward to serving our clientele and the community in any way I can. I would like to thank the GAIN group for this wonderful opportunity. 


    Drop by for a Nespresso coffee and biscotti and let us show you some beautiful Fiats. Cheers.

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  • Kodiak Henderson
    Sales and Lease Consultant

    Vancouver Island born and raised, I have been a car enthusiast since I began my first Hot Wheel collection as a toddler. Automobiles are in my blood, as my family has been in the automotive sales business for over a quarter century. You name it - I have driven it!  Fiat is a quality, proven, respected brand that has stood the test of time, and I am proud to be a sales specialist for Fiat of Victoria. 


    Excellent customer service and selling a superior product line created by a world leader in performance vehicles are two things I am passionate about, so come in for a visit and let me assist you in finding the car you want and deserve.  The coffee's always on…

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  • Roger Zala
    Sales and Lease consultant

    Originally hailing from Victoria, Roger has worked in the automotive sales industry for the past 5 years, having recently moved from a location where he achieved top sales status for two years in a row. He likes and drives European cars, enjoys jazz music, and playing guitar. 


    Come in for a visit, whether to buy or to simply talk cars, he'll be happy to help answer any questions you might have.

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  • Ron Lang
    Financial Service Manager
    250.590.2888

    Born and raised in Victoria, I started my journey in the auto industry when I was 18 years old washing cars for a local dealership. I knew then and there it was an industry I would spend the rest of my life in. Following that, for the next twenty years I worked closely with many auto management teams as a mobile road service insurance agent where I spent all my time at dealerships. I recently made the change to work directly in the auto industry instead of on its periphery. I look forward to the opportunity the GAIN Group has given me, and it also doesn't hurt that I'm representing a brand I love! 

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  • Rebecca Wilson
    Sales Administrator/Service Advisor
    250.590.2888

    I was born and raised in Kingston Ontario, and recently moved to Victoria.  My passion for learning and travel brought me to the beautiful West Coast. I am loving the temperate weather, but mostly the warm, snowless winters that aren't 5 months long. After graduating college and needing a change in my career, I joined the GAIN Group. Enjoying my time in that position, I started with FIAT. Once I met the team, I knew this would be a great place to start learning about the automotive business. I'm excited to get a deeper understanding of automobiles and the action behind the scenes.

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Interested in joining our team?

FIAT of Victoria, as a division of the GAIN Group, is looking for people that understand service, dedication, loyalty and performance. We are truly looking for the best people Vancouver Island has to offer. Learn more